Youtube ACCESS BOOKS + THE LA TIMES Partners in Literacy

 

In 2019, our team secured a unique literacy partnership between the Los Angeles Times and our client Access Book, a trusted nonprofit that in its twenty-year history, has donated two million new, high-quality books and refurbished over 300 school libraries in Los Angeles’ most underserved neighborhoods.

The charitable collaboration awarded Access Books a $100,000 grant that funded a series of creative student reading and writing events and featured a match donation campaign that invited LA Times readers to support the nonprofit via ads that appeared on the papers digital, print and social media platforms.

The literacy partnership was also generously supported by a variety of companies including, Penguin Random House, Simon and Schuster and the lifestyle brand, Kiehl’s.