Access Books provides new, high-quality books to public school libraries in Los Angeles County’s most underserved neighborhoods. Each library receives thousands of popular book titles, a new coat of paint, and dozens of literacy-themed murals that make the library and surrounding school spaces, more inviting. To celebrate their 300th library renovation – Access Books and the Los Angeles Times kicked-off a literacy partnership to fund the transformation of libraries in communities that need it most. As part of their collaboration, Access Books was also named the 2019 Festival of Books Charitable Partner – benefitting from a year-long match donation campaign rolled out via ads appearing in LA Times digital, print and social platforms.
The first series of events planned as part the partnership – impacted 1,000 students at three schools and featured visits by local children’s book authors, illustrators, artists and guest readers.
Among the stories brought to life at these events was, Chelsea Clinton’s “Don’t Let Them Disappear” – which was read to students in English and Spanish – and generously donated by the Penguin Random House team.
Grateful to have Access Books in Los Angeles – and thankful for the LA Times, the volunteers, brands and local media for their support.
Client: Los Angeles Times
Event: Access Books
Date: April 2019